Jumer’s Casino & Hotel is now officially Bally’s Quad Cities Casino & Hotel. It was a long-awaited rebranding that is now official.
Bally’s announced the news on Tuesday morning:
Delaware North sold Jumer’s to Twin River Holdings in October 2020 for $120 million. Since then, Twin River changed its name to Bally’s Corporation.
While we knew that the new branding would contain “Bally’s” in some form, it’s notable that it also includes the “Quad Cities.” The Quad Cities is a region on the border of Iowa and Illinois, consisting of four cities: Rock Island (where Bally’s is located) and Moline, both in Illinois, and Davenport and Bettendorf, both in Iowa.
Davenport and Bettendorf are in Iowa, while Rock Island and Moline are in Illinois.
Bally’s is the only Illinois casino in the northwestern portion of the state. However, it will compete with two Iowa casinos: Isle of Capri Casino in Bettendorf and Rhythm City Casino in Davenport.
A spokesperson confirmed that Bally’s is in the process of integrating its branding inside and outside of the facility. For instance, the large “Jumer’s” sign still exists outside of the casino, but highway drivers will notice the large digital sign has changed to “Bally’s.”
And with the casino box checked, expect to hear more about Bally’s in Illinois soon.
Bally Bet Sportsbook coming to Illinois?
And Bally’s will almost certainly apply for an online license at some point, as it is making a push in other states.
At the time of the Jumer’s sale, Twin River president and CEO George Papanier said:
“This acquisition further expands our geographic reach into yet another attractive market. It provides access to a growing gaming market in Illinois, with the potential to capitalize on potentially lucrative sports betting opportunities. We look forward to the opportunity to leverage our operational expertise and proven integration approach to drive incremental revenues and cash flow improvements.”
Bally Bet Sportsbook is currently live in Iowa and Colorado, though it should add many more markets in the coming years. Illinois will likely be one of them — but the question is when?
Thanks to its casino, Bally’s has market access and doesn’t need to apply for an online-only license that costs $20 million. However, if no operators bid on said license, Illinois will have in-person registration unless there is a legislative fix.
Latest on new casinos in Illinois
It’s been a painstaking process, but the IGB is making progress on a few of the designated regions. So far, the board found Hard Rock Casino Rockford and Walker’s Bluff Casino in Williamson County “preliminarily suitable” for a license. That’s a crucial step in securing a final approval.
The IGB also recently announced that it would choose winning bids for the Waukegan and south suburban licenses by mid-January. The processes for those licenses had been moving particularly slow, but there is light at the end of the tunnel.