White Sox Ink Gambling Deal With Caesars Entertainment

Written By Matt Boecker on May 9, 2022
Caesars signs gambling deal with Chicago White Sox

Caesars Entertainment is now the official casino and sportsbook partner for the Chicago White Sox. The new partnership will keep the two sides working together for years to come.

Caesars already has its hands in a number of casinos like Harrah’s Joliet, Harrah’s Metropolis and Grand Victoria Elgin. Now the company is expanding its Illinois sports betting reach.

Tom Reeg, CEO of Caesars Entertainment, said:

“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox. Some of the most passionate sports fans in the country call Illinois home. Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”

White Sox partnership with Caesars

The Caesars-White Sox partnership should have plenty of benefits for both sides.

The deal gives Caesars access to White Sox logos for use on the company’s websites.

Caesars will also have signage throughout Guaranteed Rate Field. Whether you’re watching from home or catching a game in person, you’ll notice Caesers advertising near the outfield video boards before long.

Sox fans with Caesars Rewards accounts can rack up points from betting on the White Sox. Stack up enough points, and you can redeem your earnings for invitations to exclusive events with the team.

Brooks Boyer, White Sox chief revenue and marketing officer, says that the new partnership was a no-brainer for the team.

“By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience. With energized talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs.”

Caesars looks to climb the ranks

The White Sox are the belle of the sports betting ball now that the Bulls are done for the season and the Cubs are off to a rough start. Caesars is looking to make the most of that situation with its new White Sox deal.

At least for now, the company is on the outside looking in at the top dogs of the state’s market.

Here’s a look at where each sportsbook ranks in total handle since sports betting began in Illinois. Handle is the amount of money gamblers have wagered at each sportsbook.

  • DraftKings: $3.6 billion (launched August 2020)
  • FanDuel: $3 billion (launched August 2020)
  • BetRivers: $2.1 billion (launched June 2020)
  • PointsBet: $2.1 billion (launched September 2020)
  • Barstool: $577 million (launched March 2021)
  • Caesars: $187 million (launched September 2020)

New partnerships could potentially help Caesars elbow its way past the competition in the Land of Lincoln.

By offering gambling options related to one of the state’s favorite teams, Caesars now has a special way to market directly to White Sox fans. Since their partnership is exclusive, that’s something that other sportsbooks in the state won’t be able to offer.

Photo by Associated Press
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Matt Boecker

Matt Boecker is a 2020 graduate of Northern Illinois University hailing from Chicago. Boecker specializes in coverage of sports betting and legalization. Former teammates and coworkers describe him as a nice guy who tries hard and loves the game.

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